ADVANCE CERTIFICATE IN DIGITAL MARKETING ( S-DIGITALMARKETING )

Digital Marketing Course Syllabus

1. Introduction to Digital Marketing

• Overview, importance, and career opportunities in digital marketing.
• Traditional vs. Digital Marketing and latest trends.

2. Website Creation & Optimization

• Basics of website development, domain & hosting, WordPress setup, and SEO fundamentals.

3. Search Engine Optimization (SEO)

• On-page, off-page, technical SEO, keyword research, and SEO tools.

4. Search Engine Marketing (SEM)

• Google Ads campaign setup, keyword bidding, ad formats, and performance tracking.

5. Social Media Marketing (SMM)

• Strategies for platforms like Facebook, Instagram, LinkedIn.
• Content planning, paid ads, and social media analytics.

6. Content Marketing

• Content strategy, blogging, video creation, and tools like Canva and Grammarly.

7. Email Marketing

• Building email lists, creating campaigns, automation, and email personalization.

8. Analytics & Reporting

• Google Analytics setup, traffic analysis, conversion tracking, and reporting.

9. Online Reputation Management (ORM)

• Managing brand reputation, responding to reviews, and ORM tools.

10. Affiliate Marketing

• Understanding affiliate programs, choosing products, and tracking affiliates.

11. E-commerce Marketing

• Setting up an online store, product optimization, SEO for e-commerce, and payment gateways.

12. Digital Marketing Strategy & Case Studies

• Creating a comprehensive strategy and analyzing real-world case studies.
• Final project: End-to-end digital marketing campaign.

• Educational Qualification: No specific degree required. Open to students, graduates, and working professionals.
• Basic Skills: Familiarity with using computers, the internet, and social media platforms.

• Age Limit: No age restrictions.

• Who Can Join?
  • Students looking to build a career in digital marketing
  • Entrepreneurs and business owners
  • Marketing professionals aiming to enhance their skills
  • Freelancers and individuals seeking remote work opportunities